“Young blood, you should get you a Old Skool. Now that’s a true investment that’ll always increase in value” this old Black man said to me as he tried to sell me his 1971 Cutlass Supreme he’d just dumped $18,000 worth of work into. I was on my way to firm up details for a DJ gig that required me to walk through the monthly fair weather gathering between 21st and West Grand once anchored by the Telegraph Giant Burger location and the dueling Gas Stations on either side of Telegraph Avenue.
When I returned to the East Bay in 2011, it was a haven of the Oakland that had been rather key in bringing my family in their journey to this pocket of the West Coast. In the early 20th Century, Oakland more or less was The Detroit of The West.
It’s weird to be David when your dad is Goliath. Compounding the dilemma is there’s always a series of giant killers out to strike down that object that towers over them. Here’s where we find the Chevrolet Corvair for its 6th Season, first comprehensive re-design standing in full embrace of its most appropriate mission statement.
Gone were the pretenses of being an economy machine. Gone with the wind was any pretense to really run with the pack of other jocks. The Corvair was General Motors first home grown international game player. Too bad dad was withholding of any true affection.
It was a revolution on wheels for the ordinary American Family Sedan. Even more so as a Station Wagon. Therein lies the miracle of the Original Ford Taurus. Long having played catch up to everyone else when it came to mainstream innovation, Ford fancied a future for mainstream buyers GM, Chrysler and a host of competitors couldn’t envision slipping into as tomorrow’s dream today.
The softening of the two and three traditional boxes that the average sedan and wagon came in softened a lot of buyer’s hearts. Far from the upright, puritan machines that had courted most American buyers since the Post-War. Stepping up to an international stage in design language, the Taurus showed that patrician pragmatic patriotic lines could only take the American car only so far into the future. Readying us for a slew of technology for the 21st Century, we have the re-imagined family truckster to look over 30 years after it flew into dealerships for its second season.
There’s been plenty said and 20/20 hindsighted about the fall of Oldsmobile and the historic brand’s demise in 2004. In reality it was a mixed storm, and an amazing bellwether of where consumer tastes had gone alongside the pursuits of ultimate profits by behemoth corporations.
In the crosshairs of being one of America’s legacy brands was the longest lasting legacy flagship, the Ninety Eight. Since 1941, the nameplate graced either the priciest or nearly most pricey proposition in the Oldsmobile showroom. By the time it was aging into being an AARP senior citizen in more ways than one, it found itself condensed down in Oldsmobile’s attempt to assert value priced luxury against the shifting tides towards international flair for fancy, while abdicating the throne to something new in Oldsmobile’s sky, the Aurora. How does one step down from such a profound legacy?
Although still tied to the Futuramic Ninety Eights that pushed Oldsmobile into the stratosphere of the 1950’s a few years too early, the once again warmed over line topping Rocket Oldsmobiles had plenty of new before they were more fully redesigned for 1954.
Like a sneak preview of the potential return to the showroom in the years to follow, enough goodies went above and below the skin for 1953 the keep viewers glued to the screen for the latest flight into the Pre-Interstate highway space. Here’s why folks continued to make dates with rocket powered Oldsmobiles in 1953.
Where The Action Is declared ads for the newest Oldsmobile Eighty Eights in more than half a Decade. While there was more magic once you hitched yourself to these new rocket coupes, sedans and convertibles, they held a lot more common with relatives under the General Motors empire as well.
In the shift away from large and in charge chariots being the heart of the market place, where would the premium performance preference lead the super sonic Super 88 replacement series, the Delta 88 throughout its life as Oldsmobiles struggled with being the preferred pride of middle American patriarchy?
There’s the very pertinent reality that, in terms of car enthusiasm there’s a huge bias towards cars of the immediate Post-War. In the glow of the found memories of mid-century economic prosperity, the reverence for cars with fins and full metal jackets lined inside and out still looms heavily over the shadow of car enthusiasm.
The cars that command average American Salaries if not more at auctions have years of birth of at least 45 years old, are considered at their finest bloom once they’ve hit the silver fox age of 50, and become really intensive things to insure and keep in good health once they hit 60 and beyond. Hiding in the shadows are the cars under 45 years old to those that are being ditched as students graduate college, leaving behind family hand-me-downs and first rides from the era of The X-Files and Moesha. “Malaise Machines,” they’re called.