(Found In) Elmwood (Oakland, California): 1953 Oldsmobile Ninety – Eight Holiday Hardtop Coupe

IMG_9731Although still tied to the Futuramic Ninety Eights that pushed Oldsmobile into the stratosphere of the 1950’s a few years too early, the once again warmed over line topping Rocket Oldsmobiles had plenty of new before they were more fully redesigned for 1954.

Like a sneak preview of the potential return to the showroom in the years to follow, enough goodies went above and below the skin for 1953 the keep viewers glued to the screen for the latest flight into the Pre-Interstate highway space. Here’s why folks continued to make dates with rocket powered Oldsmobiles in 1953.

 

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(Found In) Chinatown (Fresno, California): 1965 Oldsmobile Delta 88 Holiday Hardtop Coupe

IMG_9568Where The Action Is declared ads for the newest Oldsmobile Eighty Eights in more than half a Decade. While there was more magic once you hitched yourself to these new rocket coupes, sedans and convertibles, they held a lot more common with relatives under the General Motors empire as well.

In the shift away from large and in charge chariots being the heart of the market place, where would the premium performance preference lead the super sonic Super 88 replacement series, the Delta 88 throughout its life as Oldsmobiles struggled with being the preferred pride of middle American patriarchy?

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Dynamic Divergence: Malaise Memories

IMG_9549There’s the very pertinent reality that, in terms of car enthusiasm there’s a huge bias towards cars of the immediate Post-War. In the glow of the found memories of mid-century economic prosperity, the reverence for cars with fins and full metal jackets lined inside and out still looms heavily over the shadow of car enthusiasm.

The cars that command average American Salaries if not more at auctions have years of birth of at least 45 years old, are considered at their finest bloom once they’ve hit the silver fox age of 50, and become really intensive things to insure and keep in good health once they hit 60 and beyond. Hiding in the shadows are the cars under 45 years old to those that are being ditched as students graduate college, leaving behind family hand-me-downs and first rides from the era of The X-Files and Moesha. Malaise Machines,” they’re called.

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Once You Hit The Road: 35 Time Traveling Turnpike and Track Tunes

From my DJ website, some soon to be Summer Travel Tunes just for you.

DJ Larsupreme

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It’s getting to be that season where we all start making our travel plans. We all seem to set our sights a-far as the days get longer and the unofficial start of summer looms near Memorial Day.  We’re all looking for those last minute deals on plane tickets and packages and wondering what does it mean to still use AirBnB in gentrifying big cities worldwide.

Once upon a time it was simpler and harder all at once. Travel came via Road and Rail, the locations less exotic, and often attached with many hassles.
 Especially for folks of color and those outside of heterosexual norms, the call of the open road via recreational travel came with many limitations of where one could safely stop, rest and nourish well into the 1960’s (and some would still say into today). For African Americans, this dovetailed into having The Negro Motorist Green Book from…

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(Found In) West End (Alameda, California): 1992 Oldsmobile (Toronado) Trofeo

IMG_8932The Oldsmobile Toronado tried time and time again to break the molds of what it meant to be the most premium offering in the middle of the General Motors Hierarchy. Where it initially channeled the elegant grand touring ethos of the Cord 810 upon introduction, it became an off the rack designer clone of the Cadillac Eldorado for its 2nd Generation. That tradition continued through its 3rd Generation as well.

As the automotive landscape changed and the definition of personal luxury shifted once again, it seemed the original thesis statement of the Toronado seemed relevant once again. Up against more budget constraints, the 4th Generation Toro found itself a compromised return to its roots.

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(Found In) Park Merced (San Francisco, California): 1972 Oldsmobile Ninety Eight Coupe

IMG_9002The Oldsmobile Ninety Eight once sat in a rarefied holy trinity at the temple of General Motors opulence. The eldest and the most modest of the trio between the most Senior Buick, the now Electra 225, and the myriad of Cadillac DeVilles and Fleetwoods, the Ninety Eight negotiated for the least of your finances for the most security and the most sensible set of luxury trappings for your dollar.

Often great enough for many a generation of buyers who felt like they had “made it” the Ninety Eight was ready, willing and able to celebrate Oldsmobile’s 75th year of manufacturing automobiles with a even more goodies for customers on deck after a full redesign for 1971.

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(Found In) Mission District (San Francisco, California): 1971 Oldsmobile Cutlass “S” Hardtop Coupe

IMG_8691As Oldsmobile rose to their zenith in the 1970’s, it started to do so by playing musicial chairs with the various marketing images that made for being the toast of the town image that it had fostered since the 1950’s. The Olds-multiplicity of the brand had been a constant mix of practicality, performance and posh since the end of World War II. For the Elegant Ninety Eights there were the Superlative Super 88’s. For the practical F-85 there was the swashbuckling Cutlass. For the sword of intermediates, a crowned princess Supreme started an ascent to the top of the charts like Diana, Mary and Florence starting in 1966.

The “Little Limousine” sparkled the most when it focused on a formal roof’d coupe. Where did that leave it’s athletic, buxom and liberated sister ship the Cutlass S? In a curious place as Oldsmobile never wanted to commit to one specific identity.

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